Social Media Optimization or SMO, is a concept whose focal point is to use social media to expand a brand's digital strategy. With SMO services, you can reduce the total cost of marketing, strengthen your relationship with consumers, and maximize your SEO approach.
Social media today is like a big pool and we all are diving into it with more than half of the world's population using social media and now there are around 4.88 billion internet users, which equates to almost 62% of the world's population. With the increase in social media adoption, social media optimization commands the highest seat in the world of Advertising and promotion space
SMO can be done by optimizing the website or web page content, as well as the social media platform profiles and pages. Additionally, social media optimization includes using social media tools and techniques to improve the visibility and reach of a website or web page.
Nowadays social media marketing became the first choice for a business to connect with their audience not only to increase their sales but also for their brand awareness, brand recognition, brand recall, and website traffic. Some benefits of Using SMO Services are:

• It helps to increase your social media followers.
• It helps to increase online reputation & brand loyalty.
• You can Increase earnings from social channels.
• Enhances the website’s credibility and visibility.
• Increased direct referrals & inbound links.
• Reaching targeting market fragment.
• Drives good quality website traffic.
• It will Improve search engine ranking.

In a digital world, social media optimization provides an ample opportunity for every kind of small, medium, and large organization to market its products and services you can look at Exogenous Technology for SMO services for your business because if you are not a digital marketer, you are not a marketer and the importance of SMO services includes:
Strong Presence: By SMO you will have a solid web presence as well as strong visibility over the social media platforms. It sets up the web specialist of the brand. It enables the brand to acquaint individuals with the business as well as their motive. It enhances the brand name, visibility, clientele, and reputation across all the social media platforms.
Expands the Reach: SMO practices expand the reach and bring enhancement to online networking. The online availability and reach also enable the potential customers to easily access the company through the details that are available online. In short, the reach eventually brings a great opportunity to the professionals to contact the businessmen anywhere and anytime.
Drive More Traffic: SMO helps the professionals to drive more traffic to the website as the social media presence will redirect the customers to the official website of the company. It enables online networking channels for the company to achieve potential clients around the world.
Lead Generation: When people start visiting the website from social media platforms then it seems that the client is interested in availing the service from the company and therefore, he/she is visiting the website. Hence, it generates the lead for the company.
Search Engine Ranking: The visibility over the internet SMO improves the ranking of the website or company over the search engine and it eventually enhances the reputation as well as leads to the company.
So, optimization is good for Social Media content. Professionals who are looking for the best result over the internet must pay attention to the SMO as it certainly brings a great benefit to their customers.
 
 
 
 
 
 

Pay-per-click (PPC) or Cost-per-click (CPC) is a type of digital marketing, where an advertiser pays a search engine a fee for every click made on the advertisement. This is a method of buying visits to a website rather than ranking in the organic search results. As of 2021, Google owns 92% of the global search market share and with paid advertisements, you will have a 200% ROI. PPC generates twice the number of visitors compared to SEO.
Ads can increase brand awareness by 80%, and around 65% of customers click on PPC ads. In 2022, 54% of ad expenditures will be online. Still, they’re enormous to grasp the importance and significance of paid ads. Did you know that the average internet user is exposed to 4,000-10,000 ads per day, according to different surveys? This clearly shows how much we are encircled with paid ads and in this digital age, it makes sense for online advertising to be an essential activity for your business and marketing strategy.
Pay per click services (PPC) advertising is a cheap and cost-effective way to drive traffic to your website, regardless of your budget. As the name suggests, you only pay the publisher when your ad is clicked. Ad prices are set by bidding, which allows you to be flexible with your ad spend. And unlike many other marketing strategies, PPC allows you to reach and engage your target audience with ease for the best ideas you can consult for free at Exogenous Technology.
You will surely see the difference compared to traditional ads. You will observe an increase in customers, more phone calls, or more visits to your site after opting for PPC services and after some time you will be able to compare your data and get a better idea of where your budget should be for each campaign. It allows your business to flourish and rise above others. And for more clarity, here’s why using PPC advertising is vital for keeping up against competitors.

• Cost-effective: You can fix your budget, targeting, and ad placements.
• Immediate Traffic: Organic results take a long time! Try PPC to equalize your organic count easily.
• Warm Leads: Place your ads at the right time. This not only helps in clicks, instead but also makes them buy your product soon.
• Good ROI: Easy to measure, improve, and monetize easily. Constant ad improvement leads you to reach maximum ROI.
• SEO Strategy: Apply the keywords in PPC to test the effectiveness of organic search results.
• Monitor Results: PPC Algorithms rarely cause a huge impact. So, you can take your time to judge and predict the results on your way.
• Targeting Options: PPC ads campaign helps you with required metrics like age, gender, location, and other interests to target customers locally and globally.
• Social Media Strategy: Make use of an integrated PPC campaign across search and social media to convert more customers. Google’s Audience observation is most beneficial here.
• Re-targeting: PPC combined with your analytics gives you better insights into the non-converted data. Using this data, you can re-target again.
• Ads are easy: PPC is easy to set up in just a few minutes. It also doesn't require any special design or production skills.

After going through the above-mentioned benefits If you want to know how often your PPC ads appear it depends on which keywords and match types you select. While the number of factors determines how successful your PPC advertising campaign will be, you can achieve a lot by focusing on the following points:

• Keyword Relevance: Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
• Landing Page Quality: Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
• Quality Score: Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
• Creative Ads: Enticing ad copy is vital; and if you’re advertising on the display network, you can use a tool for creating designer-quality ads that will demand clicks.

PPC offers many benefits to all types of online businesses in the world and around 54% of small businesses are using it efficiently. The above-mentioned benefits are the most common and important to know before you get into PPC campaigns. If you are planning to start or already started with PPC services, just keep these points in your mind to stabilize the best returns or you may consult Exogenous Technology for more.

What are SEO and its importance?
Search Engine Optimization (SEO), is the process of optimizing websites so that they rank well on search engines through organic searches. This is one of the most crucial marketing strategies for any business. Around 68% of online experiences begin with a search engine and 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative also 70% of online marketers say that SEO is better than PPC for generating sales.
Brands need SEO as their priority, it is the most cost-effective and viable way to understand and reach the customers that matter most. This year, the need for SEO rose to an all-time high. As consumers shifted in masse to online, even the most traditional business realized that they need to accelerate the shift to digital. SEO is a strategy for improving your site’s rankings in search engine results. It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches. But why do businesses need SEO to take their brand to the next level?

• Brand Building: Branding is often complex, costly, and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it’s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.
• Cost-Effective: Your Web hosting, design, and content creation expenses are similar, whether your site is visited by one hundred people, one thousand, or one million. You pay the same for each visitor to your website, whether they join your list, buy your product or interact with your brand with effective pricing.
• High Returns: An investment with a high return. By tying in SEO to Web analytics data, you will observe certain keywords having great conversion rates for ranking. Lifting your rank to the top 3 spots on the first page, where most clicks go, you can get a massive return on your modest investment into SEO.
• More Traffic: SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword, how competitive the arena is, and with some keen deductive reasoning, even identify the intent behind keyword searches.
• Credibility & Trust: SEO can make your brand stronger, better, and well recognized. The eventual goal should be that, when people search for business-critical and relevant keywords and phrases, they should find you at the top of search results. 
• Competitions: SEO can let you reap what your competitors sow! When your competition has a smaller marketing budget, they will make mistakes (or overlook opportunities). Good SEO can help you take advantage of these weaknesses. This makes SEO a smart move for small and medium-sized businesses in competitive branches.
• Measurable: Every element of your SEO can be measured, evaluated, and corrected. By doing this continuously, you can find out your return on every SEO dollar invested.
• Social Sharing: SEO plays an important role in social media handles. Content shared by users on social networks is directly related to SEO-specific parameters like title tags and meta descriptions etc. Through SEO you get to control what people read, think and do on social sites and spread through their networks faster.

And with Exogenous Technology which is a Digital Marketing and Web development company you can opt for SEO services and it’s important because:

• The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
• SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
• SEO is good for social promotion websites. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
• SEO is important for a smooth-running website web site. Web sites with more than one author can benefit from SEO directly and indirectly. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

 
SEO takes time, planning, and lot a of patience to achieve the results you want with search engine optimization and it requires a good planned strategy with a reputed company or experts like Exogenous technology.
It can help you boost your credibility, earn more traffic, and improve your online visibility and will achieve all of those results without spending a cent on ad space. Beyond that, SEO is a great way to improve the overall experience your target audience has with your brand. So, if you’ve been wondering why your site needs search engine optimization, the answer is clear- it’s one of the best ways to reach your marketing goals.
 

Exogenous Technology is a leading brand strategy, digital marketing, and web development firm having the motto to take complete control of the client’s brand identity, help them to grow business, and optimize the cost per lead. We Help you in optimizing your business and rank your business higher on the search engine results and hence reducing the cost you incur per lead. Specialized in SEO, SMO, PPC, ORM, Paid Ads, Video Ads, Branding, and Lead Generation. Moreover, we make SEO-friendly websites.

• Website Development: We provide the best Website Development services. More than 92% of consumers visit a brand’s website with multiple intentions other than buying. The website is a brand identity of any business, it helps prospects to reach the brand indirectly to know their business and services before entering the bottom of the sales funnel. Our high user experience and a compelling website will be your conversion machine for your business it’s a primary customer’s touchpoint.

 Our website development services include Web Application Development, Web Portals Development, CMS Development, and eCommerce Web Portal. We can help you with WordPress Web Development, Drupal Web Development, eCommerce Web Development, and PHP Web Development services.
 

• Digital Marketing: Exogenous Technology is the leading digital marketing agency that is the best digital marketing agency in Ranchi which helps your business grow successfully with online marketing services. If you want to increase conversions on your website, our experts will help you design an internet marketing campaign that can help you reach your business goals.

• SEO Services: More than 90% of users search on the search engine before they buy any services or products so, we understand the value of brand visibility on search engines and digital media. We acquire top ranking on search engines using white label Search Engine Optimization (SEO) services including Local SEO Services, International SEO Services, B2B SEO Services, and B2C SEO Services.
• PPC Services: Our Pay Per Click (PPC) services will take care of your end-to-end paid campaign so that your business can drive sales and revenue. Our experts will plan a strategy based on your sales target and targeted services, including Google ads, LinkedIn ads, Custom audience banner ads, and many more. We also provide services for Google Search Ads, Google Display Ads, Google Shopping Ads, and Native Ads.
• SMO Services: Almost 75% of people use social media in their buying journey. Social Media Marketing (SMM) services are the critical touchpoint for shoppers in the B2B or B2C industry, Companies spend huge energy managing their social presence, reputations, and reviews. A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your SEO. We leverage Facebook Marketing, LinkedIn Marketing, Twitter Marketing, Instagram Marketing, and YouTube Marketing services.

 
You can consult Exogenous Technology for free to run your business in this digital world. We are here to help you anytime, anywhere. Extract the real business value from digital marketing. Your brand visibility is the key asset of our business. Grow it and enjoy high ROI.

 
Account-based marketing (ABM) is flourishing, according to the most recent ABM statistics. By 2027, it is expected that global ABM will reach 1.6 billion dollars. Today 94.2% of respondents have an active ABM program which is 77% more compared to 2019. And 64% of programs have adopted ABM within the last five years, and have since grown rapidly in sophistication, with 68% using automation. Research clearly shows that a well-executed ABM strategy can generate a significant lift for B2B marketing efforts. A study from the Altera Group found that 97% of B2B marketers report that ABM drives higher ROI than other marketing activities.
Account-based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, hinging the marketing message to the specific attributes and needs of the account.
ABM also takes a more holistic view of marketing, beyond just lead generation. Marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your largest accounts. Precisely Account-based marketing allows you to weed out less-valuable companies early on and ensure Marketing and Sales are in complete alignment in return, your team can leap into the critical processes of engaging and delighting those accounts much faster.
Have you ever wondered why we need ABM, so here are some reasons?

• It keeps marketing and sales aligned.
• It maximizes your business’s relevance among high-value accounts.
• It will deliver consistent customer experiences.
• It will measure your return on investment.
• It streamlines the sales cycle.
• It will expand business through account relationships.

 
Webinars, Events, Email Campaigns, Paid Advertising, Web Personalization, and Direct Mails are some examples of how B2B marketers can use to develop account-based marketing programs. When talking with B2B marketing teams who have adopted a concerted approach to account-based marketing, a few benefits of the Account-based marketing (ABM) increasing approach for B2B companies that target larger accounts are as follows:

• Personalized Approach: Instead of a generic approach, marketers create personalized messaging for target accounts, taking what they know about their customers and tailoring the creative assets of their campaign to the customer’s specific attributes and needs.

 

• Sales & Marketing Alignment: ABM encourages marketing teams and sales organizations to work together, identifying target accounts, crafting customized campaigns for them, and working together to align and move individual accounts through the pipeline, both before and after the lead conversion.

 

• Shorter sales cycles: Major purchase decisions involve multiple stakeholders. This typically slows down the sales process, because it starts at a lower level in the organization and moves slowly towards the primary decision-maker. In ABM, the length of the cycle is shortened as all prospects are nurtured simultaneously.

 

•  More ROI: Account-based marketing is precise and measurable, providing the highest ROI of all B2B marketing tactics. 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach.

 

• Fewer wasted resources: Time and resources are narrowly focused on a small number of accounts that are most likely to close sales. This frees up resources that would previously have been wasted.

 
 
In this era when everything is online and mostly dependent upon Digital Marketing, many IT companies like Exogenous Technology feel that for success, ABM strategy is very important.  According to reports, 92% of B2B organizations said, “ABM is an extremely important part of their overall marketing efforts,”.
And It’s vital to continually follow the right steps, and test and optimize your campaigns, to ensure positive results. There are three main ways ABM can work between the two teams:

• One-to-one. A dedicated senior marketer will work with the account team to find the best strategy. 
• One-to-few. A marketer will work with 5-15 accounts, usually in the same industry and experiencing similar issues. 
• One-to-many. Working with a high number of carefully selected accounts. 

For high-value prospects, it may be better to use the one-to-one or one-to-few methods so the marketing team can personalize the campaign accordingly as per the Exogenous Technology experts. And yes, planning your ABM strategy is incredibly important to ensure your marketing is being targeted correctly, Sales and marketing teams are aware of what’s needed of them, and Campaigns are fully optimized before they go live.
I will detail some steps to follow when planning your Account-Based Marketing (ABM) strategy:  

• Discover and define your high-value accounts. 
• Map accounts and identify key internal players. 
• Define content and personalized messaging. 
• Determine optimal channels. 
• Execute targeted and coordinated campaigns. 
• Measure, learn, and optimize. 

Be sure to test, measure, and optimize your ABM marketing campaigns to ensure they are effective and that your results will continuously improve or you do that by pursuing some digital marketer. Be sure to analyse the results of individual campaigns as well as trends at the account level and in the aggregate to get a more accurate picture.